Duties and Responsibilities Internal Parental Communications - Work with the Admissions and Marketing to develop a strategy on communications which will support the School’s growth - Work with Admission and Marketing to implement a comprehensive School Communications Plan - Develop the mechanisms by which to produce a monthly Parent Communications Report drawing on feedback from academic support staff, parent hotlines, admissions staff, and the PPP programme. - Measure and evaluate the communication plan and associated activities to improve communications and drive effectiveness - Coordinate with Heads of School and the academic support staff regarding parental communication Parental Engagement - Develop a strategic plan to engage current families in order to retain students working closely with SLT and Admissions and Marketing - Organise internal parents’events and a visitor relations team to deliver memorable and authentic experiences in the School - Support Admissions and Marketing with all major events to attract families to the School - Lead the PTA and Friends of Harrow with events, communication, feedback and the running of the charity shop Parental Crisis Communication - Lead on strategy and content development to manage parental issues or crises at the School working with the Heads of School or key staff - Work with the Chinese Principal and Head Mistress to tailor the crisis communications protocols and templates for local implementation - Anticipate and advise on potential parental issues - Develop plans to attenuate and manage parental issues Resources management - Manage the delegated Marketing budget for the resources for parental events Key working relationships and networks - Internal: Marketing Manager, Director of Admissions